Adineue PRO Full Family
The primary brand typeface of adidas is Adineue PRO, inspired by the simple geometric lettering in the original adidas logo. An initial version of the lowercase in 3 weights was created by Joancarles Casasín in 2012. adidas worked with MCKL to expand the family to include uppercase, italics, condensed styles, and alternate characters in several additional weights.
https://www.behance.net/gallery/6251523/adineue-adidas-corporate-font
OTF + TTF | 15 Fonts | + JPG Preview
Designed in 2011 for the "all in" campaign launch, created by Sid Lee, this font is drawn to fit the logo of the worldwide known company. The brief asked me to respect 100% the geometrical build of its current logo (dating from the 60's) and its characterist neogrotesque 's' in the logotype of the brand.