Graphik, designed by Christian Schwartz and released in 2009, was inspired by expressive graphic design made with plain “vanilla” typefaces. It was a reinterpretation of the lesser known mid century typefaces without the baggage of the more familiar ones like Univers, Helvetica or Futura, neatly straddling the line between the round bowls of a geometric sans and the structures and proportions of a European grotesk. Similarly, Graphik Arabic, designed by Waël Morcos and Khajag Apelian, combines the simplified strokes of a grotesque with the structure and proportion of a fluid script. The Arabic aims to be a meaningful departure from calligraphic detailing and presents a utilitarian workhorse with a plain style.
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