Ellie Vayo, "The Art and Business of High School Senior Portrait Photography"
Amherst Media, Inc. | 2002 | ISBN: 1584280794 | 128 pages | PDF | 2 MB
From bringing in new clients to delivering the final proofs, this book covers all aspects of the highly competitive business of high school portrait photography. Studio owners will learn how to create interest in their product by drawing clients to their studio through appropriate advertising that both targets teenagers and appeals to their parents. Ideas for postcards, CD-ROM business cards, T-shirts, and other materials to help boost a studio's visibility are detailed. Once photographers have learned how to create interest in their product, they will learn how to create an attractive environment in their studio-what styles and types of images should be on display, and how to discuss make-or-break issues such as pricing. Technical advice is also provided on indoor studio- and window-lighting setups, outdoor photography, lighting, sets, exposure, and more.
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