by Ethan Rasiel, Paul N. Friga Ph.D. | Released October 2001 | ISBN: 9780071804615

The groundbreaking follow-up to the international bestseller­­a hands-on guide to putting McKinsey techniques to work in your organizationMcKinsey & Company is the most respected and most secretive consulting firm in the world, and business readers just can't seem to get enough of all things McKinsey. Now, hot on the heels of his acclaimed international bestseller The McKinsey Way, Ethan Rasiel brings readers a powerful new guide to putting McKinsey concepts and skills into action­­The McKinsey Mind. While the first book used case studies and anecdotes from former and current McKinseyites to describe how ""the firm"" solves the thorniest business problems of their A-list clients, The McKinsey Mind goes a giant step further. It explains, step-by-step, how to use McKinsey tools, techniques and strategies to solve an array of core business problems and to make any business venture more successful.Designed to work as a stand-alone guide or together with The McKinsey Way, The McKinsey Mind follows the same critically acclaimed style and format as its predecessor. In this book authors Rasiel and Friga expand upon the lessons found in The McKinsey Way with real-world examples, parables, and easy-to-do exercises designed to get readers up and running. Show and hide more

1. Open 00:00:22
2. Introduction 00:16:11
3. Chapter 1: Framing the Problem 00:46:07
4. Chapter 2: Designing the Analysis 00:27:15
5. Chapter 3: Gathering the Data 00:51:13
6. Chapter 4: Interpreting the Results 00:32:48
7. Chapter 5: Presenting Your Ideas 00:38:35
8. Chapter 6: Managing Your Team 00:53:58
9. Chapter 7: Managing Your Client 00:21:59
10. Chapter 8: Managing Yourself 00:24:44
11. Close 00:00:37
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