Branding for Designers
Branding for Designers
Branding goes beyond logos, brochures, and website designs. Branding is a complete system for communicating a company's unique message. In this course, Sean Adams asks designers to move past one-off projects and partner with their client on a holistic branding approach. The lessons he provides help explain exactly what branding is, underline the importance of research and problem-solving in design, and define how branding elements like logos, wordmarks, icons, and color palettes all work together to tell a brand's story. He also shows how to hand off branding systems to clients and provide the documentation and long-term support to sustain their brands far into the future.


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  • Introduction
  • 1. History
  • 2. Definitions
  • 3. Strategy 101
  • 4. Parts
  • 5. Process
  • 6. Visual System
  • 7. Hand-Off
  • Conclusion

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