Description

Course content

• Setup and add your new Website to Search Console
  • Introduction
  • Add your Website to Search Console
  • Test your Knowledge about adding a web-site to Google Search Console
• How to quickly get an overview about the performance of your Web-site
  • Overview Report
• How to use the Reports under "Performance"
  • Overview: Dimensions and Metrics in the Performance Report
  • Sort and Filter Metrics in each of the 6 Dimensions
  • Exporting data of the Performance Report
  • The Filter Bar and why this is the most important feature
  • Example: How to identify pages that you need optimization
  • Example: How to analyze a traffic loss from one day to another
  • Example: How to discover Keyword Ideas to to get more Impressions and Clicks
  • Google Discover
  • Test your knowledge about the Performance Reports in Search Console
• Tools and Reports under "Coverage"
  • Overview of the Coverage Report.
  • "Error" category in the Coverage Report
  • "Valid with Warnings" Category in the Coverage Report
  • "Valid" Category in the Coverage Report
  • „Excluded“ Category and two sub-categories to check regularly
  • How to submit a sitemap to Google
  • How to remove a page from the index and the 4 prerequisites
  • Summary Coverage Report
  • Test your knowledge about the Tools and Reports in the Coverage area
• Tools and Reports under "Improvements"
  • Analyze the speed of your pages (incl. the new Core Web Vitals)
  • Mobile Usablity
  • Search Improvements
  • AMP Pages
• The Link Reports and how to use them to optimize your internal linking structure
  • How to optimize your internal linking structure
  • What to look for in the external links
  • Summary
  • Test your knowledge about the Links Report