by Brian Carter | Released December 2011 | ISBN: 9780132984324

After most companies begin Facebook marketing, create a page, get some fans, and maybe even experiment a bit with advertising, more sophisticated issues present themselves. How do you best integrate Facebook marketing with your other online marketing and traditional marketing efforts?  Do you have a clear strategy to achieve profits and other results? How do you improve advertising performance, get more of the right fans, get them more engaged, balance your engagement posting with sales messages, and learn what posting approach gets you the most sales? This series answers those questions with proven strategies and tactics and tips. Show and hide more

1. Lesson 1: How To Choose The Right Facebook Strategy 00:15:36
2. Lesson 2: How Facebook Fits With Other Marketing Channels 00:10:55
3. Lesson 3: How To Affordably Get Lots Of The Right Fans For Your Business 00:11:31
4. Lesson 4: Advanced Facebook Advertising 00:14:40
5. Lesson 5: How To Get Lots Of Subscribers To Your Facebook Profile 00:11:06
6. Lesson 6: Facebook For Business To Business Marketing 00:13:20
7. Lesson 7: Increasing Facebook Fan Page Interaction And Visibility 00:12:16
8. Lesson 8: Advanced Facebook Page Analytics For Improved Results 00:09:28
9. Lesson 9: How To Use Google Analytics To Measure Website Results And ROI 00:08:28
10. Lesson 10: How To Balance Facebook Page Engagement With Sales 00:08:24
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