by Don Tapscott | Released October 2008 | ISBN: 9780071804530

SELECTED AS A 2008 BEST BUSINESS BOOK OF THE YEAR BY THE ECONOMISTThe Net Generation Has Arrived. Are you ready for it?Chances are you know a person between the ages of 11 and 30. You've seen them doing five things at once: texting friends, downloading music, uploading videos, watching a movie on a two-inch screen, and doing who-knows-what on Facebook or MySpace. They're the first generation to have literally grown up digital--and they're part of a global cultural phenomenon that's here to stay.The bottom line is this: If you understand the Net Generation, you will understand the future.If you're a Baby Boomer or Gen-Xer: This is your field guide.A fascinating inside look at the Net Generation, Grown Up Digital is inspired by a $4 million private research study. New York Times bestselling author Don Tapscott has surveyed more than 11,000 young people. Instead of a bunch of spoiled “screenagers” with short attention spans and zero social skills, he discovered a remarkably bright community which has developed revolutionary new ways of thinking, interacting, working, and socializing.Grown Up Digital reveals:How the brain of the Net Generation processes informationSeven ways to attract and engage young talent in the workforceSeven guidelines for educators to tap the Net Gen potentialParenting 2.0: There's no place like the new homeCitizen Net: How young people and the Internet are transforming democracyToday's young people are using technology in ways you could never imagine. Instead of passively watching television, the “Net Geners” are actively participating in the distribution of entertainment and information. For the first time in history, youth are the authorities on something really important. And they're changing every aspect of our society-from the workplace to the marketplace, from the classroom to the living room, from the voting booth to the Oval Office.The Digital Age is here. The Net Generation has arrived. Meet the future. Show and hide more

1. Acknowledgments 00:00:18
2. Part One: Meet the Net Gen 00:23:36
3. Chapter 1: The Net Generation Comes of Age 1:03:45
4. Chapter 2: A Generation Bathed in Bits 1:20:32
5. Chapter 3: The Eight Net Gen Noms: Characteristics of a Generation 1:02:15
6. Chapter 4: The Net Generation Brain 00:58:53
7. Part Two: Transforming Institutions; Chapter 5: The Net Generations as Learners: Rethinking Education 1:06:15
8. Chapter 6: The Net Generation in the Workforce: Rethinking Talent and Management 1:20:37
9. Chapter 7: The Net Generation as Consumers: N-Fluence Networks and the Prosumer Revolution 1:24:58
10. Chapter 8: The Net Generation and the Family: No Place Like the New Home 00:56:22
11. Part Three: Transforming Society; Chapter 9: The Net Generation and democracy: Obama, Social Networks, and Citizen Engagement 1:09:20
12. Chapter 10: Making the World a Better Place - at Ground Level 00:50:00
13. Chapter 11: In Defense of the Future 00:58:43
14. Appendix; Notes; Bibliography 00:00:34
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