Video is a powerful, engaging, and entertaining way to connect with consumers that has a potentially huge return on investment. It's easy to access on any platform, and increasingly easy to create. Digital marketing expert Matt Bailey walks through the important elements of a successful strategy for using video to sell products, create a channel for advertising revenue, or cultivate an audience. Discover how to use keywords to make videos more searchable, market more effectively to increase viewership and retention, and apply analytics to improve marketing. Matt explores a complete framework for planning, design, and branding of online video.

• Introduction
• 1. Start with Keyword Research
• 2. Optimizing Video for Rankings
• 3. Optimizing for Popularity
• 4. Get More Clicks from Results
• 5. Optimizing for Views
• 6. Analytics and Measurement
• Next Steps